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Bruce Cobb
General Manager
A graduate of Texas Tech and Texas A&M Universities, Bruce has been involved in the US meat industry since 1990. His career began with the Texas Beef Council and then he provided export marketing, planning and development leadership with the U.S. Meat Export Federation in Mexico City and Denver, CO. Prior to joining CBP, he worked with Daymon Worldwide in food retail sales marketing and management with all perishable products. His role and service at CBP is solely focused on fed cattle marketing solutions and organizational management in the interest of CBP’s member customers.
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Heather Peoples
Business Operations
Heather earned her Bachelor's and Masters Degree in Agribusiness from Texas A&M University. While obtaining her degrees, Heather worked for the Food and Agricultural Education Information System (FAEIS). FAEIS collects and analyzes data from Colleges of Agriculture, Renewable Natural Resources and Forestry and Colleges of Family and Consumer Sciences. Heather joined CBP when it started operating in February 2001. Heather's responsibilities include accounting, human resources, financial reporting, membership administration, operation support and coordination, and board of directors secretary.
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Tawney Sippy
Accounting & Operations Assistant
Tawney is currently working on an accounting degree at West Texas A&M University. Her responsibilities include accounting, showlist management and operations support. Tawney joined CBP in November 2009 and is a great asset to the team.
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Lisa Foreman
Member Services
Graduated from Texas Tech University with a bachelors degree in Advertising/Marketing. 22 years of advertising/marketing experience with The Southwest Stockman/Record Stockman. Developed advertising tools for Amarillo Livestock Auction and was the morning voice on the radio livestock market segment for the weekly Amarillo Sale. Primary objective at CBP is managing member services and coordinating sponsorship development.
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Casey Bradshaw
Member Services and Customer Relations
Graduated from Texas A&M university with a bachelors degree in Animal Science 1995. Cattle Procurement for Cargill Meat Solutions in Kansas and Nebraska through 2001. On staff since inception at CBP. Primary objectives have been marketing and evaluating cattle and customer relations.
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Dan Mercer
Cattle Marketing Operations
A graduate of West Texas State University with a bachelors degree in Animal Science – Dan began his career in 1978 at IBP in Quality Control, then into Carcass Selection and finally into a position as a Buyer, periodically ran the buy in 1990 and 1991 for northern plants. Started with CBP at inception and offers a foundation of maturity to lead the younger CBP field representatives and the experience to enhance CBP’s trading expertise.
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Clint McWaters
Marketing Representative
W. Nebraska, Wyoming, Northern Colorado, W. South Dakota
Clint is a graduate of Oklahoma State University where he was a member of the livestock judging team. Upon graduation he worked for the USDA Market News Reporting Service in Amarillo, Texas. Clint joined CBP in 2003.
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Billy Labrier
Marketing Representative
Graduate of West Texas State University with a bachelors degree in Ag Business and Economics – Billy grew up in the stocker cattle and feedyard business. After 20 years in the ranching and purebred business in New Mexico, Billy came to CBP in 2004. He will service the E. Nebraska, Iowa, Minnesota and E. South Dakota areas.
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Ken Betschart
Marketing Representative
Ken is a graduate from the University of Northern Colorado. He has over 30 years of feedlot management, cattle sales and procurement experience. He was in employed with Continental Grain Cattle Division for 18 years. Ken's primary objective is Western Nebraska, North Eastern Colorado, South Dakota and Wyoming.
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Chad Brown
Marketing Representative
Chad graduated from Texas Tech in 1997 with a Bachelors degree in Animal Science and began working for Cargill in Cattle Procurement. Chad joined CBP in 2007 and will work as a field representative in Texas.
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